For any business, creating an online strategy is important because it helps you increase online sales and locate your customers online.
An basic online strategy usually includes a website or email campaign, however, it is still missing onlie advertsing in order to help your customers find your websites online. Because even though you may have a great website, if your customers can´t find it online, then you are missing potential web traffic and sales.
In order to increase web traffic, an online strategy must include SEO (Search Engine Optimization) and SEM (Search Engine Marketing). In this article we will cover how to build an SEO strategy and SEO tips.
Grow your online sales with SEO
Business can grow their online sales by optimizing their website with an SEO campaign with Red Design Systems. SEO can do this by giving your company more listings and ranking in Google search results. Though you can learn how to optimize your own website, RDS offers additional digital marketing expertise with free consultation and Google Adwords management.
What is SEO?
Search Engine Optimization is a digital marketing strategy that increases the frequency and position of online rankings for your business on Google. There are several ways to achieve this through a combination of tactics such as back-links, content, and keywords. However, it is important to know that there is not one guaranteed way to get quick SEO results. If an agency promises you guaranteed results such as #1 ranking positions, it is most likely a Black Hat service that generates false traffic to your site.
Do Not Use ¨Black Hat¨ SEO Services
Black hat SEO services include unrealistic claims that often pay people to create spam, backlinks, false clicks, and web traffic to your site. This is not appropriate for SEO because organic web traffic receives better quality results with a long-term strategy. Instead, it is risky and may result in being penalized by Google — losing your ranking placement or having your URL blocked. We can add some examples to this
Organic SEO Strategies Are Best
RDS offers SEO services that are based on long-term and organic search results. We use a mix of SEO tactics that generate traffic to your site, emphasizing quality of traffic over quantity.
For example, high traffic will not always generate conversions if the traffic is of low quality. Instead, a SEO strategy should focus on the quality of hits and conversion tracking with Google Analytics. In addition, RDS uses tools like Google Adwords for pay-per-click (PPC) campaigns to also increase web traffic.
SEO Results by RDSResults from our SEO campaigns have been able to achieve an increase in web traffic – over 300 new visitors per month within 6 months (A full case study of these results will be published next month). Also, we also use SEO during our product launches for a mobile application named Lucky Frame 2 – an iPhone application that allows users to add accessories and graphics to photos. To find out more about our SEO services, request a consultation or let us know what you think by leaving a comment below.
SEO Campaign for Mobile App – Lucky Frame 2
RDS developed digital marketing campaign for a mobile application launch that included SEO. Lucky Frame 2 is a mobile app that allows user to add accessories and graphics to mobile photos. Coming soon, we will also be launching SEO campaigns for other apps that we are developing for inventory tracking and Friendly Snapshot.
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