Social Media Monitoring Tools For Latin American

 

With the growth various social media outlets, the job of social media monitoring and

community management has become a lot of work. In the early days of social media, managing one profile did not require much time and most companies did not see the need to have a person dedicated to a full-time position. However, considering that now most organizations have at least three social media profiles, the level of work has been multiplied.

 

The role of a community manager grows more and more every day. Now it includes the

additional tasks of creating content, blogging, and developing campaigns for each media.

Other tasks can even include reporting , analytics, training, and consulting.

 

Because of the growing level of work associated to the once basic social media needs of an organization, community managers have to become more efficient with their work. Because of this, various social media tools have been developed to help consolidate content sharing and analytics into one platform. With so many tools that vary in capabilities and pricing, finding the one that works for your needs also can be a daunting task. Lucky for you, I have done this for you. Below is a comparison of the following tools: Radian6, ScoutLabs, HootSuite, and HubSpot.

 

 

For social media monitoring in Latin America, Red Design Systems has very specific needs for international digital marketing. For example, we need tools that can monitor bilingual social media for international clients and a tool that can be used for a mix of services that we provide such as bilingual content management and offshore support.

 

For example, we recently developed a social media plan for a real estate client in Bogota,

Colombia. Because they focus on renting virtual office space to international companies,

they needed social media monitoring in Spanish and English. We were able to make

recommendations on a social media tool that fits their needs as well as community

management services. You can view the complete social media strategy here.

 

 

When comparing social media tools for our clients, this is the criteria that we used for our

needs. Digital marketing tools for bilingual social media monitoring in Latin America are:

 

• Integrates with Omniture & Google Analytics
• Works for US and Latin America (Bilingual)
• Tracks conversions and ROI
• International blog coverage
• Task management for remote offshore teams

 

 

We found that Radian6 met all of our needs because of its wide scope and international reach.

The only drawback is it´s high costs compared to the others. If you have any other suggestions

or experience with a tool that fits our needs, leave us a comment.

 

 

 

	Radian6	ScoutLabs	HubSpot	HootSuite
Integration	Salesforce.com, Google Analytics, Webtrends, Omniture	Omniture	Salesforce, Sugar CRM	Google Analytics, Ping.fm, Ow.ly, Ht.ly
Languages	Multiple Languages	English	English	Japanese, French, Italian, English, and Spanish
Video Coverage	YouTube, Google Video, Metacafe, Revver, Veoh, Dailymotion, Bebo, Grouper, BrightCove,…	YouTube, Vimeo, Veoh, Revver, Metacafe, Flickr and Dailymotion	YouTube	None
Costs	Most Expensive	Least Expensive	Less Expensive	Free Trial For Up To 5 Profiles
Blog Coverage	100 million	12 million	Limited	None
Influencers Tracking	Yes	N/A	N/A	None
Workflow Management	Automatic and Manual	Automatic and Manual	N/A	None
News Media Coverage	Yes	Yes	Yes	Yes
# of Keywords	Unlimited	N/A	40	N/A
Graphs & Data	Yes	Yes	Yes	Yes