Red Design Systems

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admin — Wed, 22 Feb 2012 14:53:08 +0000

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Create and Share Photo Collage With Friendly Snapshot Deluxe App!

admin — Sun, 11 Dec 2011 04:30:32 +0000

Friendly Snapshot Deluxe is a mobile application that lets you create and share custom photo collage with your friends. Created by Red Design Systems, this mobile application is the second generation of the original photo editing app – Friendly Snapshot. This new version includes advanced graphics so that you can add speaking bubbles and filters for a comic book affect. By using photos from your phone, you can create personalized photo collages to share online.

This mobile application development is for iPhones, but a Facebook version will be coming soon. Using your iPhone, you can use your fingertips to drag and drop graphics while organizing the layout of images. Then, share your new collage straight from your phone with your friends via email or Facebook.

Friendly Snapshot Deluxe Available on iTunes

Interested in making an online photo collage? You can download the mobile application via iTunes. Below is a user manual that shows you how to start creating your custom photo collage! If you like Friendly Snapshot Deluxe, find out more about our other mobile apps like Lucky Frame and the original Friendly Snapshot.

Mobile Apps for Business

Developing mobile applications is a great way to grow your business online by connecting to your customers via mobile devices like iPhone, iPad, BlackBerry, and Android phones. For more information on how you can use mobile applications for your business, contact RDS for a mobile app consultation.

Friendly Snapshot Deluxe: Mobile App fo iPhone

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SEO Services & Plans

admin — Fri, 09 Dec 2011 19:56:38 +0000

SEO (Search Engine Optimization) is a digital marketing strategy that improves a websites ranking in search engine results (Google, Bing, and Yahoo). If you have a new or existing website that you would like to promote, SEO is a strategic way to grow your online business. By ranking your site in top search engine results, Red Design Systems is experienced in increasing traffic to your business online. Our process includes analysis, consulting, and manual web optimization.

SEO is a Constant Battle Among Your Competition

Because search results change daily based on online activity by your competition, SEO is a long-term and organic process that requires a mix of techniques to achieve top search results. Imagine, every day your competitors are adding new websites, publishing content, advertising, and increasing their SEO efforts to out rank you. Because of constant updates by the competition, SEO is an ongoing strategy that requires 100% dedicated support to measure the fluctuation in search results.

SEO Process & Features

After analyzing the needs of your business and competition online, we can customize and SEO package that includes the following features:

Analysis: We find out the current status of your website by analyzing traffic, ranking, bounce rate, page views, competition, and content in order to create an action plan that will help establish measurable goals for your site.
Keyword Analysis: We use the Google Keyword Tool and Adwords to find the top keywords for your business that will attract the most traffic to your site.
Website Optimization: Onsite web optimization includes everything that incorporates editing HTML code in order to make it more search-friendly such as metadata, sitemaps, and image tags.
Social Media Optimization: Social media is a key part to SEO and profiles should be optimized in text and images with the keywords for your SEO campaign. Link Building: A combination of creating customized backlinks on blogs, social media, Facebook, Twitter, YouTube, directories, press releases, and websites to increase traffic to your site.
Content Creation: Custom content created with your keywords is a key to SEO success. New content needs to be posted frequently to blogs and social media.
Reporting: We use Google Analytics to measure the success of your SEO campaign in order to achieve the objectives that were set in the initial SEO analysis.
Consulting & Training: Since SEO required consistent support, ongoing consulting is needed to sustain the initial SEO efforts. RDS does this by consulting and training your employees for long-term successs.

The Benefit of SEO by RDS

Instead of hiring an agency that only focuses on SEO, our digital marketing plans are a 360 degree plan that also can include social media, SEM (Search Engine Marketing), and PPC (Pay-Per-Click) advertising. In addition, we have a fully bilingual staff that can translate and produce bilingual SEO campaigns. By combining these services, you can create a custom digital marketing plan for your business. Contact us for more information on how to grow your business.

How Good Web Design Can Grow Your Business

admin — Wed, 30 Nov 2011 23:05:43 +0000

If you have ever been to a websites and immediately clicked off because of its poor design, you know how bad web design can hurt online business. On the other hand, good web design can grow sales by attracting visitors to your website, leading to more leads, conversions, and profit. The secret to good web design has developed through trends in technology and design since the internet began.

From Bad, Better, to Best – How Web Design Has Evolved

If you look at early designs, you can see that websites were essentially a copy of printed marketing materials — flyers, posters, and brochures that were converted into a web page. They may have been informative, but the heavy copy and clunky navigation made for a poor user-experience.

Perhaps to overcompensate these boring layouts, the next phase in web design was influenced by illustration, which led to highly designed websites that had little functionality or information.

These days, web designers have learned how to balance design, information, and usability to create websites that are both functional and visually interesting. Being able to achieve this balance is a unique skill that Red Design Systems (RDS) offers to its clients.

Characteristics of Good Web Design

At RDS, we use a combination of techniques to achieve a balance of functionality and visual interest so that your customers will be engaged with your brand online. The following are characteristics of good web design and items we consider when building a website.

Mobile Version: With the increase of mobile devices like iPhones and iPads, websites must be functional for mobile applications. RDS considers many factors on the development side of websites made for mobile devices.
Information Architecture: An analysis of how your user uses and organizes information on your website. Organizing information so that it is easy to find will reduce your bounce rate and have customers online longer.
Development: Using Flash and CSS in a web design can hurt the user experience and SEO results, making it harder for your customers to find your website. Check to make sure that your website is optimized for multiple web browsers and mobile devices.
Web Design: Conversion rates often increase if a designer knows how to use color to influence user behavior in call-to-actions. Forms, buttons, and tables can make it easier to capture a lead with web design.
Web 2.0 Tools: This is a term used to describe interactive components of your websites. RDS uses various social media widgets so that your website is integrated with your social media profiles, increasing the likelihood that your website will be shared online – further attracting more online business.
Content: Images and text in your website´s content needs to be clear and easy for your users to understand. It also should be optimized for SEO in order for it to be easily found by search engines.

Overall, a website that includes these characteristics will increase the rate of visits, interactions, and online sales. We recommend that you take the time to evaluate and select a good designer or agency for your website. Keep in mind that web design is an ongoing process. Even after the website is launched, it will require daily maintenance and long-term support from a web designer. Read this blog post for more information on how to select a web designer or agency.

How Google+ Can Increase Web Traffic

Red Design Systems — Tue, 15 Nov 2011 22:05:59 +0000

RDS has the Google+ button installed on our website. To add our site to your Google+ bookmarking and profile, click here. We have used it as part of our digital marketing and social media strategies to build awareness. We also have helped clients use similar social media features to increase their online traffic. If you would like to increase your web traffic, contact us for more information on our social media services.Google+ (Google Plus) is Google´s answer to social media and an effort to compete with Facebook. Though Google has made several efforts to create a social media platform, most of them have not become as popular as Facebook. The only exception is Orkut, which is a social media site that is popular in India and Brazil. However, recent data shows that Facebook has surpassed Orkut´s popularity in Brazil.

Because of this, Google is making another attempt to dominate social media, and so far, Google+ seems to be catching on because of its unique features. In its first week, Google+ reached 50 million subscribers. Though it has a lot of catching up to do with Facebook´s 750 million users, here we will cover how the features of Google+ compete with Facebook.

Google+ Features

Since Google´s goal was to improve upon the existing social media platforms, it has added some extra features that are attracting new users. They include a mix of tools and services that people have come to expect when interacting online. The strength of Google+ is being able to merge these features into one social media platform.

Group Video Chat
Google´s Hangout feature is the video chatting service that can include multiple users. Since Skype limited its free group video service, this has become a great alternative for those seeking video and chatting features for up to 10 people. In addition, it also allows user to share and view YouTube videos together.

Circles for Friends and Contacts
Another feature unique to Google+ is how it organizes your friends and contacts with ¨Circles¨. These circles increase in privacy, allowing you to limit your profile and news feed by circles..

Mobile
Google+ was built with mobile in mind. The Google+ mobile app is ideal for android phones because it has instant upload and group chat features. You can download the mobile app here.

Bookmarking
While browsing the web, clicking on a Google+ button will bookmark that site for you. It will be saved on your Google+ profile and will be shared with you contacts. This is a great solution to fans of other social bookmarking sites like Digg.com because it integrates with your Google account.

How to Add Google+ Button

If you liked the features of Google+, you may want add the button to your website so that users can share your site on their Google+ profiles. This is useful for increasing traffic to your site by becoming a part of Google´s social media network. For instructions on how to install the Google+ button on you site, click here.

The difference between SEM and SEO

Red Design Systems — Tue, 08 Nov 2011 04:27:54 +0000

SEM (Search Engine Marketing) is important for all online businesses because it increases traffic to you website and an increase in web traffic means increased sales. Even if you have developed a great website, if there is low web traffic, you also need to invest in online advertising so that people can find your website online. You can do this by working with RDS to develop a SEM strategy to grow you online business.

What is the difference between SEM and SEO?

SEM is a combination of digital marketing tactics. It includes SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. While SEO alone can increase web traffic, it takes longer because it is a long-term organic strategy. In contrast SEM, is for short-term results. Also, SEO is free, while SEM is paid online advertising. There is more information about SEO in our last blog post.

Types of SEM To Increase Web Traffic

SEM uses a mix of internet marketing media to increase traffic to a website. This includes paid online advertising in social media, Google Adwords, display advertising, and contextual advertising. Choosing the best types of advertising for your business depends on the type of conversion goal you have for your campaign. Keyword selection also is an important factor to determine the ad text. For example, you should use your keywords within the body of your ads.

SEM by RDS

RDS offers SEM services like Google Adwords management and social media advertising. You can choose to place text or image ads within various websites in the Google ad network like AOL.com, Gmail.com, blogs, and YouTube.com. To request a free consultation on how SEM can grow your online sales, complete request form or call us via Skype.

Change Reality With Our Mobile App: Lucky Frame Deluxe!

admin — Wed, 02 Nov 2011 23:02:17 +0000

We know we can`t change reality, but with Lucky Frame Deluxe, you can create your own reality!

Red Design Systems has developed a new mobile application for Lucky Frame Deluxe – a photo editing application that allows users to add graphics and accessories (hats, glasses, hair, etc.) to images on their phones. The app also makes it easy to share the new photo with friends and family via email and social media.

Benefits of Lucky Frame Deluxe

There is no need for photo editing software like Photoshop! Simply select pre-designed accessories, then adjust to fit your image with the touchscreen. You can resize and rotate each item with your fingertips. It is as easy as stepping into a photo booth where you can create custom images with touchscreen photo editing.

This mobile application was developed for iPhones. RDS also has application development experience building apps for BlackBerry, iPad, and other mobile devices. Our past mobile products include apps like Friendly Snapshot (for photo editing and sharing) and All-Inventory (for product inventory management). For more information on our other mobile products, see our Products page.

Download Lucky Frame Deluxe

Download the original Lucky Frame now from the iTunes App Store. Then, let us know what you think of the app by leaving a comment below.

Mobile App Instructions for Lucky Frame Deluxe

With Lucky Frame Deluxe, follow these steps for fast and easy photo enhancements:

Step 1: Download app from iTunes App Store.

Step 2: Launch application from the apps menu on your iPhone.

Step 3: To start, take a picture with your camera phone or select an image from your phone.

Step 4: Decorate your photo by adding accessories and graphics like hats, hair, or costumes. (Options will appear on the bottom of the screen)

Step 5: Scroll through the accessories on the bottom of the screen to select and item. To select the item, click once. To delete the item, click twice.

Step 6: When completed, share the new image with your friends by selecting the email or social media option. You can make changes by selecting Back at any time. Or, save the photo for later.

Lucky Frame Mobile App

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What is SEO for Web Optimization?

Red Design Systems — Fri, 28 Oct 2011 21:26:05 +0000

For any business, creating an online strategy is important because it helps you increase online sales and locate your customers online.

An basic online strategy usually includes a website or email campaign, however, it is still missing onlie advertsing in order to help your customers find your websites online. Because even though you may have a great website, if your customers can´t find it online, then you are missing potential web traffic and sales.

In order to increase web traffic, an online strategy must include SEO (Search Engine Optimization) and SEM (Search Engine Marketing). In this article we will cover how to build an SEO strategy and SEO tips.

Grow your online sales with SEO

Business can grow their online sales by optimizing their website with an SEO campaign with Red Design Systems. SEO can do this by giving your company more listings and ranking in Google search results. Though you can learn how to optimize your own website, RDS offers additional digital marketing expertise with free consultation and Google Adwords management.

What is SEO?

Search Engine Optimization is a digital marketing strategy that increases the frequency and position of online rankings for your business on Google. There are several ways to achieve this through a combination of tactics such as back-links, content, and keywords. However, it is important to know that there is not one guaranteed way to get quick SEO results. If an agency promises you guaranteed results such as #1 ranking positions, it is most likely a Black Hat service that generates false traffic to your site.

Do Not Use ¨Black Hat¨ SEO Services

Black hat SEO services include unrealistic claims that often pay people to create spam, backlinks, false clicks, and web traffic to your site. This is not appropriate for SEO because organic web traffic receives better quality results with a long-term strategy. Instead, it is risky and may result in being penalized by Google — losing your ranking placement or having your URL blocked. We can add some examples to this

Organic SEO Strategies Are Best

RDS offers SEO services that are based on long-term and organic search results. We use a mix of SEO tactics that generate traffic to your site, emphasizing quality of traffic over quantity.

For example, high traffic will not always generate conversions if the traffic is of low quality. Instead, a SEO strategy should focus on the quality of hits and conversion tracking with Google Analytics. In addition, RDS uses tools like Google Adwords for pay-per-click (PPC) campaigns to also increase web traffic.

SEO Results by RDS

Results from our SEO campaigns have been able to achieve an increase in web traffic – over 300 new visitors per month within 6 months (A full case study of these results will be published next month). Also, we also use SEO during our product launches for a mobile application named Lucky Frame 2 – an iPhone application that allows users to add accessories and graphics to photos. To find out more about our SEO services, request a consultation or let us know what you think by leaving a comment below.

SEO Campaign for Mobile App – Lucky Frame 2

RDS developed digital marketing campaign for a mobile application launch that included SEO. Lucky Frame 2 is a mobile app that allows user to add accessories and graphics to mobile photos. Coming soon, we will also be launching SEO campaigns for other apps that we are developing for inventory tracking and Friendly Snapshot.

Steve Jobs Biography & Quotes on Social Media

Red Design Systems — Sun, 09 Oct 2011 20:37:33 +0000

Upon the announcement of Steve Jobs´ death, there has been an outpouring of activity on social media.

Status updates and tweets come from all over the world and consist of his biography, quotes, videos, and even comics. On
Twitter, custom news feeds are being created with the use of hashtags. Some hashtag trends are #iSad, #SteveJobs,
and #thankyousteve.

With Apple as a brand with global recognition, we can expect to have a global response to his death. Since RDS
specializes in digital marketing for Latina America, we have collected a summary of bilingual news about Steve Jobs
in Spanish and English. See links below:

Steve Jobs Biography (English)
Steve Jobs Biography (Spanish)

Steve Jobs Response on Twitter (English)
Steve Jobs Response on Twitter (Spanish)

Steve Jobs Video (English & Spanish)

Steve Job Quotes (English)

Steve Jobs Comic (English)

iPhone 4S Launch in Latin America

Red Design Systems — Tue, 04 Oct 2011 23:32:59 +0000

The iPhone 4S was revealed October 4 in the United States, but there are people all over Latin America that accessed the reveal live online via social media. Though it will not be immediately available in Latin America until a later date, international fans are up-to-date on Apple´s announcement because they have created custom online and bilingual Apple news sources.

For example, on Facebook there are pages showing support for the new iPhone named Soporte Mac Apple Bogota. This page is unique because it is in Spanish and has a specific location in Bogota, Colombia. It also announces other Apple product launches and news. Here is another recap of the Apple event in Spanish by ApplesFera.

For English-speakers in Latin America, there are sources that anyone can follow from anywhere. On Twitter, fans can follow several hashtags that have been created as an Apple news feed. Some of the hashtags include #iphone5, #geekedout, and #fanboys. In the Bogota Twitter trends, the most popular are #iphone4s and #letstalkiphone – though these feeds are still mostly in English.

As far as blogs go, anyone all over the world can access Wired Magazine´s Apple live blog release. Here, updates are posted minute-by-minute during the live roll out of iPhone4. ¨On October 28th, it’ll hit a bunch more countries, and by December, over 70 countries, over 100 carriers. This is the fastest roll out ever for an iPhone.¨ – Wired Magazine

What Happened to the iPhone 5?

Unfortunately, there was no mention of the iPhone 5. Though there was a lot of excitement around the iPhone 5, it will be launched at a later date. Because of this, there is some negative response. IPhone users are dropping or holding off on buying the iPhone 4S in order to wait for the iPhone 5. With the loss of Steve Jobs and iPhone 5 delay, these are two recent losses for Apple.

New iPhone Apps by RDS

Just as with the iPhone innovation, Red Design Systems keeps up-to-date with development of iPhone applications. For example, we developed an app named Lucky Frame that edits pictures and allows you to add a frame.

We will have a new mobile application release for Lucky Frame coming soon with an additional Facebook version. Find out more about our mobile development services. For more information, see Related Articles and let us know what you think of our mobile apps.

What do you think?

A lot of people where disappointed that there was no iPhone 5. Where you disappointed? Let us know why you think by leaving a comment.

Related Articles:

Mobile App: Lucky Frame
Mobile App: Friendly Snapshot
Mobile Application Development
Mobile Apps for Android
Mobile Apps for iPhone